Have a beer, it's New Domain Day!

When I registered bauser.com back in 1999, the plan was to be a single-domain kind of guy, and use bauser.com as the ultimate home of all things "Michael Bauser". At the time, my thinking was heavily influenced by the "soap.com" argument of World Wide Web creator Tim Berners-Lee, who believes that using proper names (in his example, a corporation's; in my case, an individual's) makes more long-term sense than registering keyword-stuffed domain names.

(Coincidentally, I was working as a search engine optimizer at the time, so I knew keyword-stuffed domain names have practical benefits. It didn't mean I had to make it a lifestyle choice. Bauser.com wasn't supposed to be a commercial powerhouse, it was just supposed to hold my stuff. In fact, bauser.com breaks another important "rule" of good domain-naming, in that its spelling isn't obvious from its pronounciation. I can't just tell people "go to bauser.com", I have to spell "bauser.com" for them. Damn my Swiss/German ancestors and their whacky phonemes.)

There are currently seven "sites" on the bauser.com server. While I would still be happy to keep my entire virtual demense under one virtual domain, I'm forced to admit I can't, because the rest of the Internet doesn't want me to. That's what happens when we let human beings online, damn them all. The geeks were so much easier to get a long with.

See, there are no technological barriers to my preferred approach, just social ones, like web directories and search engines that won't list multiple sites from one domain, or reporters who only want to see domain-level sites in print. I'm perfectly content having seven different topics on bauser.com, but rest of the world wants to see seven different domain names. It's time to break up the band.

This morning, I logged into my my registrar, and registered beerdates.com to house the site formerly known as Beer Dies!. My current plan is to register a new domain every couple of months, so they all have different renewal dates. (I've been unemployed long enough to know that stacking bills on one date is bad for the budget.)

A year from now, I expect to be the ruler of small, disjointed empire of unrelated domain names, all because my subjects want short, punchy addresses. It's tough to be king, but a man's domain name is his castle.

Posted at 11:12:13 PM EST on 01 November 2003 from Trenton, MI